10 days ago, our Editor-in-Chief, Lara Casey, jetted off to Grand Cayman for the premier wedding conference, Engage!10. (It’s kind of a big deal, and she was just a teensy bit excited, as you might imagine.) She came back with a tan, a plethora of great pics, plus a ground-breaking survey from Two Bright Lights. (For a full recap of her week in paradise, check out Lara’s mega-post here!)
An online image-sharing and networking service, Two Bright Lights is on the cutting edge of social networking and is committed to revolutionizing how wedding professionals showcase their work and promote their business. Pretty nifty, eh? Earlier this year, Two Bright Lights conducted a comprehensive survey of 700 wedding professionals from across the United States, Canada and the Caribbean. In addition to exploring the in’s and out’s of the luxury wedding industry, theirs is the first survey that’s been able to quantify the exact revenue benefits of marketing activities. Yeah, we were pretty impressed, too – not to mention chomping at the bit for the results!
If you’re a Planner or Designer: your best sources are past client referrals, Google searches, endorsements from wedding venues and other vendors, and paid online listings. Not too terribly surprising, right? Next in line are referrals from another planner, Real Wedding publications and print ads. Yes, folks, even in this crazy magazing climate, print ads still go a very, very long way in boosting your revenue.
If you’re a Photographer: your single biggest source of revenue is those invaluable client referrals. Next in line are Real Wedding publications, referrals from other photographers and favorite venues, and print ads! Yes, you read that right!
What’s the takeaway from your friends at Two Bright Lights? Market smarter, not harder. “Remember that time is limited, and money tight. Pick the marketing activities that give you the biggest bang for your buck.”
Want to chat about the survey findings and geek-out over the cool results? Interested in taking the plunge into the world of advertising, and want to see a copy of our new media kit? Email me!
Signing off,
Katharine
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Liz, June 21, 2010 7:55 pm Yeehaw! Love this:
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Festivals! Those are always fun weekends with friends and sunshiney weather.
Jessica, June 21, 2010 7:56 pm Yeehaw! Love this:
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Fireflies and fireworks! Both take me on a journey back to memories of my childhood. Fireflies in a mason jar made the best nightlight and fireworks, who doesn't love the thrill and beauty of them.
AshleeG, June 21, 2010 8:10 pm Yeehaw! Love this:
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The lake, homemade icecream, bar-b-ques!
Kelly, June 21, 2010 8:32 pm Yeehaw! Love this:
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Sunkissed skin decorated with freckles, an excuse to wear a sundress anytime, delicious treats fresh off the grill every night followed by thirst-quenching watermelon, and warm conversations on the porch with a sky magically lit by fireflies.
Silvia S., June 21, 2010 8:40 pm Yeehaw! Love this:
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I love beach trips, driving with the windows down, ice cold fruit drinks, warm nights, and wearing short shorts with tank tops. :)
Carissa, June 21, 2010 9:22 pm Yeehaw! Love this:
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sundresses everyday, floating on a raft in the pool for hours, and bonfires with friends
shannon kelley, June 21, 2010 9:27 pm Yeehaw! Love this:
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Being so hot down here in the south that jumping in the lake feels divine! that is summer to me:)
Jennifer | Zinchuk Studios, June 21, 2010 9:46 pm Yeehaw! Love this:
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I love SUMMER EVENINGS when it is warm and night never seems to come and conversations never end :)
Megan, June 21, 2010 9:47 pm Yeehaw! Love this:
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My favorite thing about the summer is Sandbar Sunday's!
Mary Beth, June 21, 2010 9:55 pm Yeehaw! Love this:
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My favorite thing about summer is taking long naps in the hammock at the lake house.
Emily L., June 21, 2010 9:58 pm Yeehaw! Love this:
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My favorite things about summer: blue, straw, rasp and blackberries!! <3
Betsy of Belly Feathers, June 21, 2010 9:58 pm Yeehaw! Love this:
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I love sipping fruit tea on a hot day to cool down...nothing better than that! Here's my recipe. http://bellyfeathersparty.blogspot.com/2010/04/fabulous-fruit-tea-recipe.html
Jillian, June 21, 2010 9:58 pm Yeehaw! Love this:
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An ice cold Purple Haze poolside!
laura, June 21, 2010 10:11 pm Yeehaw! Love this:
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Bonfires. When you make s'mores and sit around talking and when you leave your hoodies smells faintly of smoke....yes.
Kelly, June 21, 2010 10:18 pm Yeehaw! Love this:
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Fresh Strawberries and home-made ice cream.....yum!!
emily wilson, June 21, 2010 10:46 pm Yeehaw! Love this:
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porches!
slandis, June 21, 2010 10:51 pm Yeehaw! Love this:
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No homework for the kids, BBQ's at 9 pm
Kim C., June 21, 2010 10:52 pm Yeehaw! Love this:
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Fireworks! And July 5th because that's my birthday!
Jessica, June 21, 2010 10:57 pm Yeehaw! Love this:
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I love going to the lake, fresh berries & watermelon and popsicles in the summer!
Cindy, June 21, 2010 11:07 pm Yeehaw! Love this:
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long sun-filled days, sundresses, and bbq's with friends and family
Rachel Ricchio, June 21, 2010 11:20 pm Yeehaw! Love this:
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my favorite thing about summer is the fresh lemonade and peach pie! :)
Laura, June 21, 2010 11:41 pm Yeehaw! Love this:
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Beach hair, my freckles, long island iced teas, and late night walks with my sweet fiance.
Kate, June 21, 2010 11:42 pm Yeehaw! Love this:
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lightening bugs, honeysuckles, and blackberry cobbler.
Laura, June 21, 2010 11:54 pm Yeehaw! Love this:
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Sangria on the patio with friends. Mmmm....
Gracie, June 22, 2010 12:04 am Yeehaw! Love this:
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Watermelon and sun dresses!
Sarah, June 22, 2010 12:06 am Yeehaw! Love this:
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My favorite thing about summer is sunshowers. You know, when it's raining but the sun is still shining through.
Sarah, June 22, 2010 12:13 am Yeehaw! Love this:
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I love fresh fruit and summer vacations and barbeques!
allison, June 22, 2010 12:19 am Yeehaw! Love this:
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jars of fireflies at the end of a hot summer evening!
Jen, June 22, 2010 12:43 am Yeehaw! Love this:
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My favorite thing about summer is drinking margaritas on the patio and going swimming.
Morgan, June 22, 2010 12:58 am Yeehaw! Love this:
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sitting in a rocking chair on the front porch with a big glass of lemonade...sunsets...watermelon & seed-spitting contests...sleeping in...hanging by the pool with friends & family
kellen jacob, June 22, 2010 1:06 am Yeehaw! Love this:
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I can't get enough daylight. Long days with plenty of sunlight just make me a happier, more productive person. Oh, and grape Popsicles.
edris, June 22, 2010 1:21 am Yeehaw! Love this:
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my favorite thing about summer is watermelons!!!!
Adrianne Crow, June 22, 2010 1:34 am Yeehaw! Love this:
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Strawberries :)
Diana, June 22, 2010 1:34 am Yeehaw! Love this:
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...my wedding that is coming up and laying out on the beach!
elizabeth mae, June 22, 2010 2:16 am Yeehaw! Love this:
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The warm bluegrass that is both a cushion for your beach towel and a cup holder for your mint julep.
Megan, June 22, 2010 2:25 am Yeehaw! Love this:
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Summer to me is: Refreshing sangria, happy fireflies, sundresses bursting with vivid colors, sunshine that boasts a late bedtime, and warm, inspiring conversations with friends...
Melissa S, June 22, 2010 2:54 am Yeehaw! Love this:
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Strawberry picking and peach picking at the local farm!
Kate, June 22, 2010 3:09 am Yeehaw! Love this:
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I love that the kids are out of school! I know... it can be crazy. But so much fun too!
Rene, June 22, 2010 3:23 am Yeehaw! Love this:
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lazy summer days spent floating in the pool
Courtney, June 22, 2010 3:24 am Yeehaw! Love this:
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The sounds of the waves hitting the beach. It is the most relaxing sound!
Lisa Jeffries, June 22, 2010 3:25 am Yeehaw! Love this:
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Live country music, with a tailgate to boot! (And PS - The beach. Duh.) ;-)
Tia, June 22, 2010 4:06 am Yeehaw! Love this:
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I don't know if I can pick just one. But I love being able to be comfortable in shorts and flip flops, the smell of summer air, fresh summer foods and of course, the beach :) long live summertime<3
Jackie, June 22, 2010 4:36 am Yeehaw! Love this:
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My favorite thing about summer is BBQ, swimming pool and summer dresses!
Angela, June 22, 2010 4:44 am Yeehaw! Love this:
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The first day of summer, means that longer days are ahead of us... longer days full of friendship and family, longer days to curl up on the hammock with a glass of iced sweet tea and your favorite book for hours, longer days to spend down at the creek catching perch and catching rays,and warm nights filled with fireflies and laughter from the children chasing them.
pendy, June 22, 2010 5:08 am Yeehaw! Love this:
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Going to the beach!
F and S @ sanebride, June 22, 2010 12:03 pm Yeehaw! Love this:
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Tan lines and summer loving...and of course, summer weddings!
Joy, June 22, 2010 12:35 pm Yeehaw! Love this:
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the fresh flavors, and all of the wonderful things you can make with them! tomatoes and basil right from the garden, watermelon, peaches, anything with mint....and the grilling....the list goes on and on... :)
kim, June 22, 2010 12:53 pm Yeehaw! Love this:
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Everyone moves just a tad slower and attitudes are much more laid back in the summer!
Amber King, June 22, 2010 1:01 pm Yeehaw! Love this:
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My favorite summers things are: Tarpon season, Boat days, Summer nights with good friends, family & food, Pink Lemonade
Elizabeth @ Dapper Paper, June 22, 2010 1:52 pm Yeehaw! Love this:
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My favorite part(s) of summer are the long days, trips to the beach and ANY and EVERY fruit and vegetable from the State Farmer's Market near our home in Raleigh!
Lauren G, June 22, 2010 1:54 pm Yeehaw! Love this:
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Longer days! I am so much more productive in the summer!
Whitney, June 22, 2010 2:05 pm Yeehaw! Love this:
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That first night when you walk out onto the driveway barefoot- to walk someone to the car after a casual bar-b-que or boil-and even the concrete is as warm as the air..in that moment its officially summer
Sandra, June 22, 2010 2:27 pm Yeehaw! Love this:
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I love getting to wear Chacos everyday!
krys, June 22, 2010 2:54 pm Yeehaw! Love this:
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Arnold Palmers, sun dresses, grilling, and long walks around the city.
Jessica, June 22, 2010 3:22 pm Yeehaw! Love this:
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There are so many things to love about the summertime! Some of my all time favs are: water (of course!), swings, lazy nights, peaches, daisy dukes, sandals, and sweet iced tea -- ahhh! Is it bizarre that I find it delightfully refreshing to step out of a large, air conditioned facility into the terribly humid Florida heat?! Probably so... I guess I'm unique in that way.
Summer, you are welcome here!
Emily N, June 22, 2010 3:31 pm Yeehaw! Love this:
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Tomatoes! I love fresh tomatoes in the summer. The taste of fresh tomatoes reminds me of my childhood eating the big ones right off the vine!
Tammy, June 22, 2010 4:11 pm Yeehaw! Love this:
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Sun shining on my face, beach parties with friends and family, road trips and pie!
Jana, June 22, 2010 4:20 pm Yeehaw! Love this:
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Some of my favorite things about summer are Pj's until noon are perfectly acceptable, strawberry shortcake, sweet tea, and feeling the sun hit your back then diving in and letting the water wash the heat away. I have always been a summer girl and always will be, Summer feels like home.
Elyse, June 22, 2010 5:01 pm Yeehaw! Love this:
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Backyard BBQ!
Sharon, June 22, 2010 6:41 pm Yeehaw! Love this:
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My fave thing about summer is watching some baseball in the warm sun - go Nationals!
Heather_n_Will, June 22, 2010 6:47 pm Yeehaw! Love this:
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The thing I love most about summer is sitting on the back porch with my love at night, watching the dance of the fireflies in the trees as the gentle, honeysuckle scented breeze floats by.
Ashleyhh, June 22, 2010 7:51 pm Yeehaw! Love this:
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Sundresses, sweet tea, and fireworks!
Kate, June 22, 2010 8:26 pm Yeehaw! Love this:
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The grass and flowers! Here in decidedly un-Southern Minnesota, they're usually hidden by feet of snow...yuck!
SR, June 22, 2010 8:31 pm Yeehaw! Love this:
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two words: white nectarines.
Elizabeth, June 22, 2010 8:35 pm Yeehaw! Love this:
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Sun dresses: strapless, halter, thin straps, thick straps, solid, polka dot, stripes LOVE THEM ALL and pool time!
Leah, June 22, 2010 10:33 pm Yeehaw! Love this:
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weddings!
Sylvia, June 23, 2010 12:15 am Yeehaw! Love this:
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WATERMELON!
Ever since I was a little girl, I have been fanatic about watermelon. I love how crisp, juicy, sweet and refreshing it is. Every year for my birthday (in August) the only thing I would ask for was tons of watermelon. If left to my own devices, I would devour an entire watermelon on my own!!
Leika, June 23, 2010 1:08 am Yeehaw! Love this:
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Ice-cold sweet tea, without a doubt!
Lauren, June 23, 2010 1:08 am Yeehaw! Love this:
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Ice cream on the beach!
Lauren, June 23, 2010 2:49 am Yeehaw! Love this:
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the beach in montauk, ny. soft serve ice cream!
LeeLa, June 23, 2010 1:06 pm Yeehaw! Love this:
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I love sangria made from my favorite NC vineyards country red and sitting my the pool. that is pure summer delight.
Emily H., June 23, 2010 4:01 pm Yeehaw! Love this:
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I love the fireflies. They're gorgeous at night in the fields near where I live. They bring back so many memories of being a kid and catching them!
Kathryn, June 23, 2010 4:02 pm Yeehaw! Love this:
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wearing a subdress 24/7, late dinners on the patio, sipping on lemonade at the pool, dancing beneath the moonlight, summer storms, the smell of flowers at full bloom...the list can do on and on!
Anna Sawin, June 23, 2010 7:05 pm Yeehaw! Love this:
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Holding my little boy outside at 9 p.m. last night, watching the fireflies and hearing him say, "Mommy, it's like little 'splosions!"
Kari, June 24, 2010 2:32 am Yeehaw! Love this:
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Long lazy days, warm nights spent gazing at a magnificent star-filled sky, the feeling of peace that surrounds me while boating across any body of water & the smell of freshly cut grass. These are a few of my favorite (summertime) things!
michele, June 24, 2010 9:16 am Yeehaw! Love this:
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the BEST part about summer is the sun stays up so much longer!!!
Amanda, June 24, 2010 12:55 pm Yeehaw! Love this:
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NORTH CAROLINA! The sticky sweat, the sweet tea, the fresh corn, the beach and crickets playing music for you at night!
Cynthia, June 24, 2010 9:27 pm Yeehaw! Love this:
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My favorite thing about summer is the feeling you get when lounging on the porch, cherries in hand, and the wind blowing in your hair. Pure relaxation!
Katrina, June 25, 2010 2:20 am Yeehaw! Love this:
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I just love the beach and hanging out at the pool with my family.
Nicole, June 25, 2010 6:22 am Yeehaw! Love this:
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Summer nights, fireflies and my birthday! :)
Lauren, June 25, 2010 3:48 pm Yeehaw! Love this:
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Two words: sweet. tea.